"...the publication by Editora Globo was looking for a design system that differentiated its proposal and editorial quality in relation to competitors. The consultancy, promoted by Ana Megda, partner and creative director of Estúdio Siamo, in partnership with art director Fabiano Spadari, involved studies to choose fonts, styles of materials, articles and columns."
A new design system
Leader in its segment, Editora Globo's publication was looking for a design system that differentiated its proposal and editorial quality in relation to competitors.
The consultancy, promoted by Ana Megda, partner and creative director of Siamo Studio, in partnership with art director Fabiano Spadari, involved studies for choosing fonts, styles of materials, articles and columns.
The chosen typographic families rejuvenated the publication and contributed to the pages gaining more breath. In addition, they were responsible for giving even more elegance to the project.
Some sections also went through a review and had their layout rethought, creating more harmony for the entire publication. “Fabiano (art director of Casa e Jardim) knew very well how to take advantage of these changes, creating a magazine with a more interesting and refined visual ‘progress’”, comments Ana.
“The most interesting thing was to realize that, with these small adjustments, the graphic design of the magazine gained a very different face in relation to what was being done by the competition”, she concludes.
To celebrate its 63 years, Revista Casa & Jardim changed its design system, with the help of Siamo Studio.
Year: 2016
Client: Casa & Jardim/Editora Globo
Design: Ana Megda
Art Direction: Fabiano Spadari