‘Fé na Vida Collection’: Logo and cover redesign

Produced by Editora do Brasil, the Fé na Vida Collection consists of a series of textbooks that promote the values essential to the development and life of children and young people in society. Organized into volumes of Kindergarten, Early Childhood Education and Elementary Education, the work featured a seal redesign and a new cover concept designed by Siamo Studio.

For the logo redesign, we sought inspiration from children's creativity, experimentation and craftsmanship, with typographic strokes and styles reminiscent of childhood collages made with paper, glue and scissors. The new proposal, previously monochromatic and austere, also gains vibrant and cheerful colors, which better connect with the consumers.

To reinforce the concept of experimentation and discovery, we use fluid and energetic graphics, with confident and dynamic brushstrokes. Finally, we worked on careful photographic curation, portraying the evolution and diversity in the different age groups covered by the work.