Instituto MOL Rebranding

Instituto MOL, the nonprofit division of Grupo MOL, is entering a new phase. The rebranding process paves the way for this maturity, preparing the brand to support larger and more relevant projects, establishing a clear purpose, and bringing to life a more distinctive visual and verbal system connected to the world of philanthropy.

The visual identity balances substance and emotion, broadens brand recognition, and proposes a more mature, proactive stance. More than idealizing, IMOL invites collaborative action, represented by the tagline "Building a Nation of Givers." The result is a unique, versatile, and easy-to-manage brand system, ready to build value and take Instituto MOL to new heights.

The primary colors remain, gaining new shades to make them easier to apply. The secondary palette was inspired by the UN SDGs, bringing lightness and a connection to each theme addressed.

Inspired by the concepts of collaboration, guidance, and expansion, the graphic elements reinforce, across layouts, the Institute's main pillar: the power of communication to transform.

The icons, in turn, use a hybrid language that blends illustrative strokes with a subtle touch of humor: light, yet without giving up the brand's maturity.

Without tying ourselves to a single style, we opted for illustrations and cartoons with an adult tone, which allow sensitive topics to be approached with depth and respect, creating empathy and room for different artists and perspectives.