Almagah, arabic delights

For the founders of Almagah, a family-owned restaurant specialized in Arabic cuisine, located in Varginha/MG, food represents a moment of comfort, indulgence and connection between people.

In this project that involves naming, visual identity and communication, Siamo Studio sought to translate the spirit of the business into graphic and narrative elements, connecting the consumer to a proposal that brings together flavor, comfort, convenience and proximity.

The name 'Almagah' reinforces the core values of the business, by combining 'Magá' (an affectionate nickname of the founder Magali), with the prefix “Al”, thus creating an original name, with an Arabic sound. The word also forms the word “soul”, representing all the care and passion involved in the project.

The logo features a fluid, humanized typography inspired by Arabic features. The other elements of the visual system, such as colors, illustration and photographic patterns, reinforce concepts such as freshness, craftsmanship and healthiness.