"Those who work with chocolate and pastry need – in addition to excellent products – a lot of knowledge to develop their business and serve increasingly demanding consumers. Siamo Studio's strategy seeks to connect with the public of the Selecta Chocolates and Mix Ingredients brands throughout the territory content, offering quality inspiration, education and knowledge, always in an original and free way."
Strategy and Concept
Those who work with chocolate and pastry need – in addition to quality ingredients – a lot of knowledge to develop their business and serve increasingly demanding consumers. Siamo Studio-s strategy seeks to connect with the audiences of the Selecta Chocolates and Mix Ingredients brands through content territory, offering quality inspiration, education and knowledge, always in an original and free way. Thus, Docepedia, the portal with everything about pastry and chocolate.
Naming and Visual Identity
After studies and research, the name 'Docepedia' was chosen for its potential to clearly communicate the project's value proposition: to be a great encyclopedia of the sweet world.
Once the naming stage was defined, Estúdio Siamo developed the visual identity of Docepedia, seeking to convey all the colors, textures and sensations of this universe. “As we knew that the project would be cross-platform, we created a visual solution of responsive logos and patterns, that is, that adapt to different situations, applications and formats”, evaluates Rafael Busmayer, designer responsible for the creation.
Portal: Structure and Editorials
To ensure the ideal experience in terms of content consumption, we first immersed ourselves in editorial planning, defining the themes, formats and ways in which information would transit through the portal. “In addition to delicious recipes, we identified that the public craved knowledge of greater depth and breadth on how to develop and structure their business” reinforces Pedro Cizoto, Planning Director at Estúdio Siamo. Linking the Branding study with the production of Customized Content for the Docepedia Portal was essential to structure and refine the briefing, allowing the development of the portal to be followed along with the client by the hands of a digital agency. Access the Docepedia Portal.
App: Mobile Experience
In addition to the responsive portal, the project is also available in an App version, which can be downloaded for free from the App Store or Google Play.
We developed the Branding and Customized Content for the Docepedia Portal, which in a short time conquered one of the largest audiences in the segment in the country.