"When Siamo Studio was invited to take over the project in 2017, we renewed the publication's graphic and editorial project, focusing on making the magazine even more inspiring, modern and enjoyable for its readers. new sections and editorials that are renewed or updated with each new edition."
Customized magazines reinforce the positioning of a brand and still bring relevant information to consumers. Selecta Chocolates, a brand by Duas Rodas Industrial, opted for this format to strengthen communication with its customers at a special time for those who work with chocolate: Easter.
The publication has an average circulation of 30,000 units and has national distribution and specialized courses and POS.
New graphic and editorial design
When Siamo Studio was invited to take over the project in 2017, we renewed the publication's graphic and editorial design, with a focus on making the magazine even more inspiring, modern and enjoyable for its readers. We rethought the design, included new graphic resources, created new sections and editorials that are renewed or updated with each new edition.
As it is food, photos are the main graphic resource, ensuring even more connection with the brand and the contextualization of its products. We carried out the art direction of the entire production, made in partnership with Estúdio Panka, specialized in food photography.
Another well-explored graphic resource is the illustrations, which manage to translate scenes that are often playful to the most diverse subjects in the world of chocolate.
A Multichannel Strategy
Selecta Chocolates is a brand of Duas Rodas Industrial, specialist in the production of inputs for those who transform chocolates into lace. The strategy planned and implemented by Estúdio Siamo for this brand includes, in addition to the Customized Easter Selecta Chocolates Magazine, the Docepedia Portal and App, as well as management with original content production for Instagram, Facebook and YouTube.
A customized magazine for the Selecta Chocolates brand, designed for Easter, the golden age for those who work with chocolate.
Client: Selecta Chocolates/Duas Rodas
Planning: Pedro Cizoto
Art Direction: Ana Paula Megda
Copywriting: Chloé Pinheiro, Roberta Benzati, Cristiane Schmitz
Photograph: Estúdio Panka
Design: Ana Paula Megda, Rafael Busmeyer