"Feito Mariposa is a space to open a dialogue without taboos, so that women can get to know each other better and be freer every day".
Functional and Aesthetic Regenerative Gynecology is a medical discipline that addresses a set of surgical and non-surgical practices, with a focus on regenerating the functioning and appearance of the female intimate region.
Feito Mariposa is an initiative created by two gynecologists, Dr. Sandra Chagas and Dr. Andressa, who, in her own words, define the channel as a space to "open a dialogue without taboos so that women can get to know each other better and be freer every day". Among the topics addressed are debates on women's health in the gynecological and obstetric context, treatments, procedures and taboos of gynecological aesthetics.
Naming, Tagline, Narrative and Creative Concept
To verbally and visually express the channel's value proposition, Siamo Studio developed naming, tagline, visual identity and narrative, creating a feminine universe that inspires self-care, respect, dialogue and discoveries.
Finally, the narrative reinforces the value proposition and its way of being:
"To become a moth, the caterpillar needs to go through a long process of transformation, which involves a period of recollection and seclusion. In its cocoon it finds its true essence, its true colors and emerges from this process totally free. It lets die what it has. you no longer need to live your best version of yourself. And this is how the brand sees the process of self-knowledge: "like a moth", the act of connecting with ourselves requires time, dedication and courage."
• Creative concept
• Visual identity
This channel focused on self-knowledge and free debate among women addresses women's health in the gynecological and obstetric field, treatments, procedures and taboos of gynecological aesthetics.
Client: Dra. Sandra Chagas e Dra. Andressa Iwanusk
Creative Concept, Design and Naming: Ana Paula Megda