"There is no such thing as a donation that is too small. In this great act of solidarity and citizenship, every coin counts. You feel good and so does the world. So, have you changed worlds today?"
“Donating is a super power: that of changing the world. Through this noble act of love for others, you transform. The donation does not see color, gender, football team or political ideology. We are all together to be the change we want in society. Not out of guilt, pity or embarrassment: your donation happens because you have in your hands the influence to change worlds. Whether your cause is fighting hunger, rescuing stray animals or preserving the environment – you can make a difference in all of these worlds. There is no donation too small. In this great act of solidarity and citizenship, every coin counts. You feel good and so does the world. So, have you changed worlds today?”
This is the manifesto of Dia de Doar 2021, the Brazilian version of the global movement Giving Tuesday, a campaign whose art development was under the responsibility of Siamo Studio. We were invited by Instituto MOL, the social branch of Editora MOL, to develop the entire visual concept for the 2021 edition. Stephanie Ramos was responsible for the copywriting.
This Branding and communication study for the Dia de Doar 2021 campaign was the driving force behind a broad national campaign, breaking donation and engagement records in a great chain of goodwill.
Client: Instituto MOL
Art Direction: Ana Paula Megda
Design and Character Creation: Rafael Busmayer
Copywriting: Stephanie Ramos
Animation: Victor Balestrim Neto
Planning: Pedro Cizoto