Miroh! Chocolate Makers Branding

More than a production method, Bean to Bar – “from bean to bar” – is a movement that celebrates origin, care, and authenticity in every piece of chocolate.

In contrast to the cold standardization of the industry, chocolate makers give voice to cacao, connecting each bar to its story of origin. From the dedicated work of farmers to the final transformation, every step is a blend of technique, art, and culture.

Founded by Chef Chocolatier Ricardo Campos, Miroh! Chocolate Makers is the first Bean to Bar chocolatier in Gramado. Its branding project encompassed naming, strategy, visual identity, and brand expression, reflecting the brand’s values of authenticity and human connection.

With a vibrant color palette, organic shapes, and bold typography, the visual system symbolizes the beauty of human connection throughout the process, guiding people on a journey toward chocolate with greater quality and meaning.

In just a few years, the brand has already earned multiple national and international awards, reinforcing its position as a reference in chocolates that unite flavor, origin, and purpose.