MOL Impacto Rebranding

A rebranding that marks the evolution of the business from Editora MOL to MOL Impacto, a consultancy that guides brands along their own path to social impact.
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// The challenge
After almost two decades of operation, Editora MOL celebrated the title of largest social publisher in the world, accumulating unique knowledge in the third sector and totaling more than R$65M donated through its socio-editorial products. With the market's growing demand for solid and comprehensive strategies linked to ESG, the ideal context for business evolution has arrived.
The rebranding challenge was to prepare the company for the expansion of its service verticals, in a business model that offers experienced consultancy to design complete donation journeys, with end-to-end strategies.

This rebranding project evolves different elements of the brand's visual and verbal identity, including logo, visual system and templates.

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Year: 2023
Client: MOL Impacto
Brand Strategy: Pedro Cizoto
Copywriting: Ju Farias, Pedro Cizoto
Art Direction: Rafael Busmayer
Graphic design and illustration: Rafael Busmayer, Ana Dornelles
Motion-graphics: Victor Balestrim