Mundo dos Assados

We developed the graphic design and art edition of Mundo dos Assados, a publication, with pages filled with infographics illustrated with tips, tricks – and recipes – about the typical dishes of the end of the year suppers. This delightful guide is a socio-editorial publication by Editora MOL, supported by the St Marche and Sadia supermarket.

"The special project focused on turkey, chester, loin, tenderloin and leg is a visual guide with detachable pages, which can turn into posters. There are 17 illustrated pages with tricks for the perfect roast, step by step recipes for sauces, stuffing, seasonings and accompaniments of the end of the year dinners."

Learn more about the project

A feast to your eyes

Mundo dos Assados is part of the “What's for dinner” collection, by Editora MOL for the St Marche supermarket chain. All content is integrated with the retail partner's business, as the recipes and tips have their ingredients available at the establishments.

The special project focusing on turkey, chester, sirloin, tenderloin and leg is a visual guide with tear-off pages that can be turned into posters. There are 17 illustrated pages with tricks for the perfect roast, step-by-step recipes for sauces, fillings, seasonings and side dishes for New Year's Eve dinners.

In addition to curiosities about suppers around the world and wine pairing with every moment of Christmas and New Year's dinner.

a festive look

When thinking about the graphic design of Mundo dos Assados, the starting point was the typographic choice. She should be festive, very strong, but not obvious. The family used is very versatile and its calligraphic version gave the Christmas tone we were looking for. The colors, however, did not follow the green and red – or gold – pattern of publications designed to celebrate this time of year –, a sure touch by the project's art director, Claudia Inoue (Editora Mol).

The illustrations also do not follow a pattern or a single language throughout the guide. Each poster is designed by a different professional, giving dynamics and visually enriching the pages of this special project.

This delicious guide to the universe of party roasts is a partnership with Editora Mol, St. Marche and Sadia.

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Year: 2017
Client: Editora Mol/St.Marche/Sadia
Art Direction: Claudia Inoue
Art Editing: Ana Paula Megda
Layout: Dani Doneda