"The Bean to Bar represents a philosophy that allows the creation of quality original products, combined with a more positive socio-environmental impact. This packaging project sought to translate the brand's value proposition to the consumer in an engaging way, generating differentiation in relation to the category."
Miroh! Chocolate Makers is the first Bean to Bar chocolate shop in Gramado/RS.
In this process, the chocolatier goes beyond the standardization of ingredients from the traditional industry, selecting cocoa of a superior standard and controlled origin, based on direct and fair negotiation with each producer. Bean to Bar represents a philosophy that allows creating quality authorial products, combined with a more positive socio-environmental impact.
This packaging project sought to translate the brand's value proposition to the consumer in an engaging way, generating differentiation in relation to the category.
As a central element, we explore original illustrations with the essence of each product and line, applying graphics inspired by the art of Joan Miró and elements that refer to the spirit of the producing regions.
The packs also fulfill the function of educating the public, with a summarized flow of the production process and aroma wheels, inspired by the world of wine and specialty coffee.
Each of the 3 product lines additionally has specific design features to reinforce its attributes.
In the Single Origin line, we explore illustrations, colors and graphics that deliver the experience and differential of each terroir.
In the National line, we work with textured paper, square spine for better product exposure and striking illustrations.
Finally, the Micro-batch line brings ennoblement features, serial numbers and manual signatures of the chocolatier, reinforcing the concept of scarcity and exclusivity of each lot.
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Miroh's Bean to Bar chocolate packaging project was on the shortlist for two major design awards in Brazil in 2022: Brasil Design Award and Bornancini Design Award.