In its programming, Trends Day annually brings together consumption, marketing, trade and different stages of the production chain, bringing insights, debates and panoramas on the future of the ice cream market, in Brazil and worldwide.
The project presented the redesign of the Visual Identity of the event, with a more minimalist and modern language, in line with the main international business events.
The logo was inspired by the organic movement of mixing gelato in the bowl, producing characteristic waves and textures. The support icons refer to the main types and formats of ice cream consumption.
Considered one of the main corporate events in the ice cream industry, Trends Day had its Identity and Visual System redesigned by Siamo Studio.