"With the purpose of offering qualified and accessible content about coffee, in the country that is the largest producer of coffee in the world, COFEEA emerged from the initiative of journalist Kelly Stein. Siamo Studio was responsible for the strategic and branding planning (visual identity)."
The COFFEA Podcast is born
With the purpose of offering qualified and accessible content about coffee, in the country that is the largest producer of the grain in the world, COFEEA emerged from the initiative of journalist Kelly Stein. "It is an independent platform, with subjects from the 'inside gate' and 'outside gate', that is, for those who produce and for those who consume the drink", comments the journalist.
The project had a format still unexplored for the segment in Brazil. Siamo Studio was responsible for the strategic and branding planning (visual identity) of the COFFEA Podcast, with the objective of making the brand easily understood by the public, with credibility and solidity.
Caffeinated by nature
The logo created for COFFEA makes a connection with the podcast format, combining the graphic shape of a microphone with the coffee seed. The project was also conceived thinking about the potential and market that the brand can explore in the future. “Throughout the creative process, we were concerned with offering a visual identity solution that spoke to the different platforms and their potential applications”, comments Ana Megda, the studio's Creative Director.
In addition to podcasts, COFFEA also has a website developed by Siamo. Combined with profiles on social networks (Facebook and Instagram), the page works as a complement to the programs, expanding the brand's presence on digital. The strategy is to offer a quality experience to the public, with in-depth and responsive content.
As it is independent journalism, the model adopted to make the project viable was through donations from those who like and believe in COFFEA. The choice for crowd financing was made based on the consultancy provided by Siamo, based on a study of trends and analysis of the project's needs.
In addition to the portal, COFFEA content is also distributed on other platforms such as Spotify and Apple Podcasts.
A branding project for COFFEA, the first coffee podcast in Brazil, edited by the journalist Kelly Stein.
Client: COFFEA/Kelly Stein
Planning: Pedro Cizoto
Art Direction: Ana Paula Megda
Design: Matheus Farias e Ana Paula Megda