Hangar Digital Rebranding
A new positioning and visual system, marking the evolution in the business of this digital marketing agency.
"We had positive feedback from the entire team and we can already see that the market's perception of our company has changed after the adoption of the new identity. Now, Hangar presents itself in a more modern, professional way, consistent with our profile and aligned with the needs of our customers." - Luis Andrade, Founding Partner and Head of Marketing at Hangar Digital
In this project for Hangar Digital, a technology and performance agency based in Joinville/Brazil, we developed a rebranding reviewing the positioning, tagline, visual identity and brand narrative, based on the essence of the business and its value proposition for the Marketplace.
The visual identity underwent a review of concept, typography, color palette and symbol, modernizing and reframing elements of the previous proposal. The logo, previously not very adaptable, gained responsive and modern versions, with a versatile and distinctive symbol.
The elements used in visual communication help reinforce concepts, in addition to adding authenticity and personality to the brand. The project had an extensive list of physical and digital pieces that help make the new brand tangible at different points of contact.
The pack of graphic elements were inspired by elements from dashboards and huds of airplanes and the universe of aeronautics, bringing the spirit of constant data collection and analysis.
"Changing the brand is a big challenge, but we knew this was the next step for Hangar. Our old brand no longer reflected what we were doing and the type of customer we were looking for. During the process, we rethought not only visual issues, such as colors and logo, but also in a deeper way: our positioning in the market, the presentation of our services and our narrative.
It was a complex challenge, but we relied on the expertise of the Siamo team and their external vision to help us with these issues, which was essential for us to reach the excellent result. Siamo's work methodology made this task much easier, making our ideas tangible, practical and applicable, adhering to our new business strategy.
We had positive feedback from the entire team and we can already see that the market's perception of our company has changed after the adoption of the new identity. Now, Hangar presents itself in a more modern, professional way, consistent with our profile and aligned with the needs of our customers.
I would like to thank the Siamo team, especially Ana and Pedro, for their dedication to our project. The end result was amazing!" - Luis Andrade, Founding Partner and Head of Marketing at Hangar Digital
A new and clear declared purpose: 'To boost business in a safe and assertive way, uniting technology, data and specialists with a focus on performance'
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Client: Hangar Digital
Art Direction: Ana Paula Megda
Design: Rafael Busmayer
Brand Strategy and Copywriting: Pedro Cizoto